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Nielsen Survey Finds China Consumers Most Concerned About Drugs’ Credibility

This article was originally published in PharmAsia News

Executive Summary

According to a recent worldwide online survey jointly conducted by Nielsen Company and the Association of the European Self-Medication Industry, more than 30 percent of China consumers indicate they would self-medicate for minor ailments such as headache, cold and dyspepsia. They consider credibility, safety and effectiveness as the three most important criteria for OTC drugs. Nearly two-thirds of respondents prefer to take medicine only if they do not get well naturally after some time, while two percent say they never take medicine. Almost 70 percent of these two groups attribute their avoidance of medicine to the perception of drug toxicity. When selecting prescription drugs, close to half of China respondents said that a trustworthy brand is the most important factor. Such concern is also the highest in the global survey. (Click here for more - Chinese Language)
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