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Competition For High-End Medical Device Market In China Heats Up

This article was originally published in PharmAsia News

Executive Summary

MNCs have cornered the high-end medical device market in China. Siemens, Philips and Fujifilm Medical Systems monopolize the diagnostic devices sector, while Cook Medical, Medtronic and Johnson & Johnson Medical occupy the intervention and surgery devices market. With the imminent implementation of the China health care reform, a fresh round of battle among suppliers looms. Most foreign medical device companies usually sell products via agents, at the expense of market control and hiked-up pricing. To address this, Cook Medical discloses plans to directly handle hospital sales, and will first focus on large hospitals in major cities. This will cut high-end medical device prices by 30 percent, which promises a big impact on the sector. (Click here for more - Chinese Language)
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