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Philips India Unit Sells Devices To Hospitals On Pay-Per-Use Basis

This article was originally published in PharmAsia News

Executive Summary

The Indian health care unit of Royal Philips Electronics of the Netherlands has designed a new way of marketing its medical equipment in India. Philips Healthcare India has asked its dealers in India to supply equipment to hospitals on a pay-per-use basis to help institutions deal with the financial slowdown and boost sales for Philips at the same time. Philips already has sold more than 24,000 of its medical machines in India, so it decided to make some of its expensive ones available to hospitals that cannot afford to buy them. Philips recently bought Meditronics and Alpha, both India-based device makers. (Click here for more
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