Philips India Unit Sells Devices To Hospitals On Pay-Per-Use Basis
This article was originally published in PharmAsia News
The Indian health care unit of Royal Philips Electronics of the Netherlands has designed a new way of marketing its medical equipment in India. Philips Healthcare India has asked its dealers in India to supply equipment to hospitals on a pay-per-use basis to help institutions deal with the financial slowdown and boost sales for Philips at the same time. Philips already has sold more than 24,000 of its medical machines in India, so it decided to make some of its expensive ones available to hospitals that cannot afford to buy them. Philips recently bought Meditronics and Alpha, both India-based device makers. (Click here for more
You may also be interested in...
GSK achieved a first-in-class market oncology launch in 2020, but will have to increase that hit rate in order to fulfil its blockbuster ambitions.
The two companies can now market their HER-2 targeting antibody-drug conjugate in its second tumor type as they look to expand beyond breast cancer.
Coronavirus Notebook: EMA Data Hack Aimed At 'Undermining Trust' In Vaccines, Russia Plans EU Sputnik V Filing Next Month
France has reported on side-effect reports concerning the Pfizer/BioNTech vaccine, and the World Health Organization has warned that plans to provide global equitable access to coronavirus vaccines are at risk.