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For Burgeoning Emerging Markets, All Business is Local

This article was originally published in PharmAsia News

Executive Summary

With growth slowing to a crawl in their largest markets, most major drug firms are focusing significant resources in emerging markets - now providing roughly one-third of the industry's growth, double its share two years ago

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U.K. drug maker is increasing its sales forces in emerging markets “very significantly”, even at a time when the company is reducing its sales force in U.S. and Europe.

GSK Sees Emerging Market Opportunity In Thinking Locally, Developing Locally

U.K. drug maker is increasing its sales forces in emerging markets “very significantly”, even at a time when the company is reducing its sales force in U.S. and Europe.

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