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GE Healthcare Commits To China’s Basic Health Care

This article was originally published in PharmAsia News

Executive Summary

GE Healthcare announced that it will further strengthen support for basic health care in China's rural areas, promising to launch five new products by 2010 to meet requirements of the market. The firm has given R&D priority to develop high-tech but low-price products since 2006. Items suitable for rural areas such as ultrasonic diagnosis devices, patient monitor systems, EKG and anesthesia facilities have contributed to GE Healthcare's 30 percent marketshare in China and the figure is rising. To align with the health care reform, GE Healthcare has specially mapped out a tier-two market strategy that supplies basic health care products with high performance-price ratios to rural hospitals, making early diagnosis accessible to the rural community. (Click here for more - Chinese Language)
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