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Olympus Medical Systems Markets Capsule Endoscope

This article was originally published in PharmAsia News

Executive Summary

Tokyo based Olympus Medical Systems launched a capsule endoscope in the Japanese market Oct. 15, after the product was marketed in the Europe and the U.S. The move is aimed to compete with Israeli company Given Imaging, which already launched its own capsule endoscopes in Japan. Priced at ¥89,250 for the capsule, ¥1.26 million for the imaging set and ¥3.99 million for the workstation, Olympus plans to sell 100 units within the first year of the market launch. (Click here for more - Japanese language



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