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New Rules, New Names: EU Trade Mark System Gets A Makeover

This article was originally published in Scrip

Executive Summary

New EU rules on trade marks come into force today as part of a drive to align practices at member state and EU level, make the trade mark system more efficient and easier to use, and reduce the cost of registering marks, especially for smaller companies. Further legislation taking effect in March will rename both the trade mark and the European office that registers them.

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