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Pfizer's anti-smoking campaign with union includes Chantix risks

This article was originally published in Scrip

Executive Summary

Pfizerhas linked up with a US-based firefighters' union for a smoking cessation campaign aimed at making the International Association of Fire Fighters the first smoke-free union. The union's website on the launch of the programme includes materials on "What Works Best" based on data from the US Public Health Service – with an extensive section outlining the risks and benefits of Pfizer's Chantix (varenicline), along with quit rates for all smoking cessation strategies.


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