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Promius launches atopic dermatitis product in US

This article was originally published in Scrip

Executive Summary

Promius Pharma, a wholly owned US subsidiary ofDr Reddy's Laboratories, has launched its first product, a novel treatment for atopic dermatitis, on the US market. The prescription product, EpiCeram skin barrier emulsion, is based on scientific advances in the understanding of the skin barrier and its role in the pathogenesis of atopic dermatitis. It provides an optimal 3:1:1 ratio of ceramides, free fatty acids and cholesterol to help repair the damaged skin barrier and relieve the signs and symptoms of atopic dermatitis, the company says. The US market for atopic dermatitis is estimated at $400 million and the disease affects more than 15 million patients in the US. Promius, which expects to initially focus on the branded dermatology market, plans to launch three in-licensed and co-developed products in 2008-09. The company's current portfolio includes topical products for psoriasis, atopic dermatitis and seborrheic dermatitis.

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