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10 Questions For A Big Pharma Data Captain

This article was originally published in Scrip

Executive Summary

James Weatherall is the head of the Advanced Analytics Centre set up by AstraZeneca two years ago. Dr Weatherall argues that pharma needs to get on top of its data strategy and rationalize its efforts if it is to take full advantage of the tremendous opportunity that big data, data science and data analytics offer to the industry. He spoke to Scrip's Eleanor Malone about his work at AstraZeneca, where industry is up to vis-à-vis big data, and the challenges and opportunities it will face in this arena in the coming years.



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