Four Tips For Harnessing Growth In East Africa
This article was originally published in Scrip
Executive Summary
Pharmaceutical companies may be tempted by the lure of the East African Community, where the discovery of oil and minerals, a growing middle class and the growing need for innovative medicines means the pharmaceutical market is likely to almost double within the next seven years. William Mwatu, chairman of KAPI (Kenya Association of the Pharmaceutical Industry) tells Scrip what companies need to know about how to successfully grow business there.
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