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Five rules for patient-centric leaders

This article was originally published in Scrip

Executive Summary

Patient-centricity is a phrase that keeps popping up in our day-to-day industry exchanges, but no one company has fully determined how to address the inclusion of patient voices in the various levels of business. Paul Simms, chair of pharma-focused events and reports producer eyeforpharma, discusses here how reputation still plays a large part in the measuring of a company's patient-centric efforts and what his five golden rules are for leaders or wannabe frontrunners of the "patient-centricity movement."

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