Scrip 100: Chugai USA's new CMO is a Man for All Regions
This article was originally published in Scrip
When the Swiss-born and transatlantic-bred Dr Athos Gianella-Borradori took up his new role as Chugai Pharma USA's chief medical officer in April, an international perspective was vital. So he took for his inspiration Carlos Goshn, the French-Lebanese-Brazilian businessman famous for turning round the Japanese car maker Nissan. As one of the first non-Japanese CEOs of a very traditional Japanese company, Goshn was the perfect role model in a job that would demand high levels of cultural awareness.