Interview: building on Spiriva – Boehringer Ingelheim's Allan Hillgrove
This article was originally published in Scrip
I meet Allan Hillgrove, the amiable Australian head of pharma marketing and sales at the family-owned German pharma group Boehringer Ingelheim, during the company's annual results conference. He talks enthusiastically about the company's pioneering innovations in digital health and other "beyond the pill" initiatives aimed at enhancing its offering through technology and services. These have ranged from an award-winning app for inhaler training to the Facebook social game Syrum, in which players run a virtual pharma company.