Elan to the rescue
This article was originally published in Scrip
Here we go. Elan is living in the present – facing pharmaceutical industry reality. Progress. It feels like one small step to showing the industry that changing its structure, if not eventually its entire model is possible.
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Two businessmen talked intently sitting at a small white table dwarfed by an enormous video screen probably about 15 feet high and 20 feet wide. Covered in a cold bluish-red electronic glow, their meeting appeared as if it were occurring in New York City's Times Square, at night.
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