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2012 Scrip Asia 100: Untap Pakistan's market potential

This article was originally published in Scrip

Executive Summary

With the sixth-largest population worldwide, which is growing at 1.6% per annum, Pakistan is not for the faint-hearted. It appears to have almost everything for everybody: a good pharmaceutical market growth (5-7% annual growth), well-established local companies and relatively high private sector prices, but also price control, endemic corruption, poor intellectual property rights enforcement, counterfeits, illegal imports, relatively fast off-takes of new products and reasonably well-developed urban centres.

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