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Dr Reddy's plans multi-pronged strategy to build Russian business

This article was originally published in Scrip

Executive Summary

Dr Reddy's Laboratories appears set for a significant scale-up in Russia, including plans for a joint venture manufacturing facility, a prescription and OTx (prescription plus switch over-the-counter) thrust and a new in-licensing pact with Novartis deepening its engagement with one of its core international markets.

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