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NICE recommends Lilly's Bydureon, but which GLP-agonist will top UK market?

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Executive Summary

NICE, the health technology appraisal institute for England and Wales, has issued limited draft guidance recommending Lilly's GLP1-agonist Bydureon (exenatide extended-release for injectable suspension) for patients with type 2 diabetes. The drug will now compete against other NICE-recommended GLP-1 agonists, the first-in-class Byetta (Lilly's twice daily exenatide) and Novo Nordisk's Victoza (liraglutide), although it is unclear which one will emerge most successful.

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