This article was originally published in Scrip
Traditional business models have created a mismatch in expectations between the pharmaceutical and diagnostics sectors. The growth of the companion diagnostics market, key to the future of personalised medicine, will depend on better alignment between the two, explains Dr Peter Charlish.
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The health care industry has come a long way in the past 35 years, although in some areas very little has changed. Recently retired In Vivo editor Peter Charlish has seen most of the major developments, and in his final feature, he looks back at some of the big stories in a reporting career that began in the early 1980s.
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