Scrip is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

2011 Scrip 100: Making market access happen

This article was originally published in Scrip

Executive Summary

New research done by the Open University Business School reveals that many typical management practices actually hinder the implementation of market access strategies. Visiting OUBS research fellow and founder of consultancy PragMedic Dr Brian D Smith identifies the practical lessons that emerge from this work in an interview with IBI principal analyst Ashley Yeo.

You may also be interested in...



APACMed 2020: Dynamic China Market Will Heed COVID-19 Lessons For System Improvement In '21

To the watching world, China dealt quickly and firmly with COVID-19. Seen from within, the health care system is still adapting to the pandemic, but the government is taking the longer view.

€200Bn And 400K Lives Saved Each Year? Deloitte Quantifies Value Of AI In European Health Care

While personal data security must be balanced againt the right to health, winning “trust” is the key to taking AI adoption to the next stage, says a new report focused on the European market.    

UK MHRA Updates Northern Ireland And EU Device Regulation Guidance

The latest guidance from the UK devices regulator fills in some of the information gaps for companies addressing the Northern Ireland and EU27 markets after this year, seen through the lens of Brexit.

UsernamePublicRestriction

Register

LL1134468

Ask The Analyst

Please Note: Click here for more information on the Ask the Analyst service.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel