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ABPI votes for new code of practice that will restrict branded giveaways in the UK

This article was originally published in Scrip

Executive Summary

Members of the Association of the British Pharmaceutical Industry (ABPI) last week voted for a new code of practice that aims to improve transparency in its dealings with healthcare professionals and make it a more credible partner in the healthcare system. One measure intended to achieve this will do away with branded giveaways for healthcare professionals, despite being criticised by smaller firms earlier this year.

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