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Australian pharma executives to sleep in cardboard boxes

This article was originally published in Scrip

Executive Summary

Australia's top pharma brass is showing their community credentials in a scheme to raise money for homelessness. Dr Brendan Shaw, chief executive of the R&D association, Medicines Australia, and the managing directors for Pfizer, Lilly and Merck Sharp & Dohme slept under the stars in cardboard boxes on 17 June as part of the 2010 Vinnies CEO Sleepout.



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