Market Insight - Originator/generic competition: who's the 'bad guy'?
This article was originally published in Scrip
Executive Summary
Intellectual property rights are key elements of the fierce competition between originator and generics companies. Patents are central because it is only when patents elapse that generic products can enter the market. This is when competition in the market begins. Trademarks, trade dress and other marketing tools then come into play. Xavier Buffet Delmas and Laura Morelli explain some interesting recent legal developments linked to this battle.
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