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2010 Scrip 100 - Who wants to be an innovator?

This article was originally published in Scrip

Executive Summary

Barely a day goes by that I don't read about a new innovation. That so much is written about innovation leads me to two conclusions. First, the world must be awash with it. Second, for every acknowledged innovator on the planet, you can bet a year's worth of your blockbuster revenues that 100 other individuals are on the verge of an exciting breakthrough. All credit to them. How can you have a beef with someone who is challenging traditional mindsets in search of something new?

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