PhRMA answers critics by banning gift pens and fancy meals for doctors
This article was originally published in Scrip
The US trade association, PhRMA, has adopted a new, voluntary code of conduct regarding the interactions its members have with healthcare professionals. Beginning in January 2009, members will be banned from offering doctors "reminder" gift pens (with company logos), as well as other "non-educational" mugs and note pads – and PhRMA will ask firms to specify in writing that they have policies to ensure compliance.
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