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Eisai expands marketing presence in Austria

This article was originally published in Scrip

Executive Summary

Eisai has set up a new sales and marketing subsidiary in Austria. Capitalised at €35,000, the Vienna-based operation is wholly owned by the Japanese firm's Eisai Europe subsidiary in London. Eisai began sales in Austria in 2005 through its German operation, and already markets a number of products there. The new Austrian operation will also continue to support business operations in Central and Eastern Europe, where Eisai said it might expand in the future. The company now has 10 subsidiaries across Europe.



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