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US FDA calls Taxotere promotion misleading

This article was originally published in Scrip

Executive Summary

A promotion for Sanofi-Aventis's taxane chemotherapeutic Taxotere (docetaxel) was misleading because it presented unsubstantiated superiority claims against paclitaxel (Bristol-Myers Squibb's Taxol and generics), the US FDA's division of drug marketing, advertising and communications (DDMAC) said.

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