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Market Insight - Counterfeiting: EU moves toward mass serialisation

This article was originally published in Scrip

Executive Summary

Some have likened anti-counterfeiting techniques to the pre-flight checks that pilots routinely perform before taking off. Nobody would ever imagine trusting an airline whose pilots do not comply with this rule. Yet this is analogous to the situation in the pharmaceutical supply chain when the tools currently available to rule out the health and legal risks posed by counterfeit medicines are not used.

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