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The end of the industry as we know it?

This article was originally published in Scrip

Executive Summary

The future does not look bright, at least for those big pharma companies unable to adapt to its new realities. The expiry of blockbuster drug patents, rising research costs and falling product approval rates are some of the familiar woes facing the sector, but speakers at a recent conference in Japan were in no doubt that a diagnostics-led revolution in disease management would place further pressure on traditional business models.

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