Aveeno sponsors Sundance suite
This article was originally published in The Rose Sheet
Executive Summary
Johnson & Johnson's Aveeno brand welcomes attendees of the Sundance Film Festival in Park City, Utah, with its sponsorship of the official hospitality suite. Festival-goers can "escape from the harsh, dry mountain climate" by visiting the pop-up salon and oxygen bar and sampling items from Aveeno's recently launched Nourish + Style and Nourish + Shine hair-care collections as well as its Positively Nourishing body lotions and washes. The festival runs Jan. 21-31
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