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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Naturals Skin Care: New York-based firm will launch a range of skin-care products that "capture the essence and spirit of Frida Kahlo's work," company CEO Antonio Sciortino says in a Nov. 15 statement. Sciortino used access to the Mexican artist's journals and private letters as inspiration in creating the 30+ products, firm says. Kahlo's family also granted Naturals Skin Care the rights to use her art and likeness in the line. Frida Kahlo-Passion Por la Vida - formulated with all-natural essential oils such as rosemary, bergamot and aphrodesia - will feature the Omega-3 Collection of hand and body lotions, anti-aging face items and shower gels. Line will debut Nov. 15 at Frida Store in Staten Island, New York, a store launched by Naturals Skin Care to sell the line. A second retail location will open in Miami in February 2008.......

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