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Whole Foods promotes natural makeup

This article was originally published in The Rose Sheet

Executive Summary

Natural and organic foods grocer says natural makeup will be the focus of its "Be Good to Your Whole Body" campaign during the month of October. "There are many reasons shoppers should consider natural cosmetics," Jody Villecco asserts in Sept. 27 release. "You care about what you put in your body, so it's logical to be concerned about what goes on your body." For shoppers interested in trying mineral makeup - currently leading the natural makeup category - Whole Foods is offering an exclusive "Fresh Face Starter Kit" from Mineral Fusion; the kit - which comprises pressed base in two different shades, duo bronzer with a sheen glow and matte finish, Kabuki brush and hydration mist - will retail for $20, with a portion of the proceeds going to Pink United, a nonprofit supporting the fight against breast cancer, company says. Select Whole Foods locations will have Mineral Fusion makeup artists on site administering natural makeovers, the release adds. Mineral Fusion products rolled out to Whole Foods stores in November 2006 (1"The Rose Sheet" Nov. 20, 2006, p. 5)....
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