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Venture into the DKNY Delicious Night

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder will promote DKNY Delicious Night fragrance with 1www.UncoverTheCity.com, a site designed to evoke "the energy, ethos and spirit of NYC at night," the firm says. The website will go live on Oct. 1. Visitors are invited to venture into the city that never sleeps and tour the city's clubs, restaurants, shops and music as well as view behind-the-scenes footage of the DKNY Delicious Night commercial. Lauder also is promoting its Mustang scent for men online (2"The Rose Sheet" Sept. 24, 2007, p. 2)...
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