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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Coty Prestige: A new Chloe scent for women - the first since Coty acquired Unilever Prestige two years ago - will debut on counters in February 2008, according to Sept. 25 release (1"The Rose Sheet" July 18, 2005, p. 8). The fragrance will launch simultaneously in Europe, the U.S., Canada, Southeast Asia, Japan, the Middle East and Australia. "This new women's fragrance reflects the values of the Chloe brand: a contemporary vision of femininity, both aspirational and universal," Michele Scannavini, Coty Prestige president, remarks. Company stresses the importance of the Chloe acquisition in its development, noting that Coty "now holds the leading position on the worldwide fragrance market. The new scent follows Chloe Collection, which bowed in 2005...

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