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Maybelline New York

This article was originally published in The Rose Sheet

Executive Summary

"What's pink and green and in everyone's bag?" asks Maybelline New York in its new television spot for Great Lash Mascara - the top-selling mascara in the U.S., according to the company. The ad celebrates "the genuine affection women have for Great Lash," featuring various locations in New York City and situations "women everywhere can relate to," brand says. The ad debuted Aug. 4 and will run through Aug. 26 on network and cable stations. Maybelline created the pink and green packaging for the mascara - inspired by the designer Lilly Pulitzer - in 1971...



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