Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Susan Blond: Natural skin-care brand Earthen unveils non-irritating InstantPeel exfoliant, which employs protein and enzyme extracts such as albumin, collagen and lipoprotein to rid the skin of impurities and residue, awarding "dramatically improved" texture and vibrancy, according to Aug. 7 release from parent company Susan Blond. InstantPeel is free of oils, detergents, scent and artificial colorants and is hypoallergenic, company says. Clinically formulated to only adhere to dead cells and sebaceous buildup, and with an acidity level that is close to neutral, InstantPeel does not burn or scratch, "but rather binds itself to the damaged and unwanted cells allowing them to be simply rinsed from the face with warm water," firm says. A box set of six single-use packets - "perfect for the traveler on the go" - retails for $50 at Saks Fifth Avenue and 1www.instantpeel.com...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says