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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Susan Blond: Natural skin-care brand Earthen unveils non-irritating InstantPeel exfoliant, which employs protein and enzyme extracts such as albumin, collagen and lipoprotein to rid the skin of impurities and residue, awarding "dramatically improved" texture and vibrancy, according to Aug. 7 release from parent company Susan Blond. InstantPeel is free of oils, detergents, scent and artificial colorants and is hypoallergenic, company says. Clinically formulated to only adhere to dead cells and sebaceous buildup, and with an acidity level that is close to neutral, InstantPeel does not burn or scratch, "but rather binds itself to the damaged and unwanted cells allowing them to be simply rinsed from the face with warm water," firm says. A box set of six single-use packets - "perfect for the traveler on the go" - retails for $50 at Saks Fifth Avenue and 1www.instantpeel.com...
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