Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Nude Skincare: UK-based brand is slated to launch in the U.S. this fall. Touted as "biocompatible," line incorporates pre- and probiotics to "strengthen the skin's natural biology to reduce premature aging, inflammation and dehydration"; peptides, phytoactives and bioactives to "target the causes and signs of aging"; antioxidants to guard against environmental damage; and "beautiful ingredients such as cupuacu, manketti, baobab and avellana [to] provide essential fatty acids, nutrition and hydration." Fifteen products make up the line - Hydrating Water, three cleansers, three moisturizers, six treatments (including two masks, Advanced Smoothing Complex and Replenishing Night Oil), and two body items (Smoothing Body Refiner and Hibiscus Monoi). Products - which range in price in the UK from £8 to £54 - are devoid of parabens, sulphates, PEGs and other "potentially harmful" ingredients and do not compromise the skin's acid mantle, which defends against external damage and "provides the perfect environment for microflora, the skin's good bacteria, to naturally moisturize and hydrate the skin," firm says...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says