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Coty expands celeb offering

This article was originally published in The Rose Sheet

Executive Summary

Coty is partnering with singer Gwen Stefani to develop and market a line of fragrances under her L.A.M.B. brand, company announces Dec. 6. The yet-to-be-named fragrance, designed to channel the "blend of verve, style and vivacity" of L.A.M.B., will debut in fall 2007, Coty says. Stefani introduced the fashion brand in 2003; this is her first foray into the fragrance market. Coty expects Stefani's "distinctive look, music and embrace of ethnic influences" to drive the fragrance's appeal. "This will be no ordinary perfume. From the packaging to the bottle design to the distinctive scent itself, we will be working very closely with Gwen to ensure that her signature fragrance captures her rare spirit, style and warmth," Coty says. The firm's numerous celebrity partners include David Beckham and Jennifer Lopez...

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