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Wave, Colgate Primed For Natural Products Wave, Touts Mexican, Russian Markets

This article was originally published in The Rose Sheet

Executive Summary

Colgate-Palmolive expects to ride a "wave" of growth in natural oral care products through its majority-owned subsidiary Tom's of Maine

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Colgate-Palmolive

Colgate marketer has completed its purchase of 84% of natural toothpaste company Tom's of Maine for approximately $100 mil., firm reports May 1. Completion of sale allows company to "move forward on this opportunity to enter the fast-growing naturals category," company notes. The purchase agreement was announced and signed in March, making Colgate the only global oral care firm that serves the health and specialty trade channel (1"The Rose Sheet" March 27, 2006, p. 3)...

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