Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Vera Wang's new face: Actress Camilla Belle is the new face of Vera Wang Princess, a women's fragrance slated to launch globally this fall,Coty Prestige announces. Belle, 19, was chosen because of her ability to "capture the spirit of the modern young woman," company notes. Print ads for the campaign were shot in Miami. Belle was featured in "The Ballad of Jack and Rose" (2005) and "When a Stranger Calls" (2006) and currently is shooting Warner Brothers' "10,000 BC." "Camilla exudes modern sophistication and a unique sense of style," Vera Wang said. "She embodies strength, inside and out, and does so with charm, spirit and energy"...
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Marketing In Brief
Crest aids travelers: P&G will offer more than 25,000 free Crest Smile Packs to Avis car renters at 25 U.S. airport locations in response to new TSA travel regulations prohibiting liquid and gel items in carry-on luggage, firm announces. The promotional packs containing full-size Crest Pro-Health toothpaste, Crest Pro-Health rinse and Crest Glide Deep Clean dental floss will be placed on the seats of Avis "Preferred" renters' cars, while supplies last. "Many people are still trying to understand what they can or can't bring on planes or had to leave carry-on items like toothpaste and rinse with security. We wanted to help these people out," General Manager-North America Oral Care Diane Getz says...
Fragrance In Brief
Vera Wang: Vera Wang Princess for women is being promoted at www.VeraWangPrincessBeauty.com, a site that includes artwork, a fragrance game, prizes and behind-the-scenes footage of an ad campaign featuring actress Camilla Belle, the face of the scent ("The Rose Sheet" June 19, 2006, p. 2). Princess, debuting now, is positioned as a scent for "fragrance-loving fashionistas looking to unleash their inner princess," Coty Prestige says. The juice includes notes of vanilla, lady apples, golden apricot, mandarin meringue, wild tuberose and amber. The scent is housed in a purple cut glass bottle topped with a jeweled crown cap. Princess will retail as an edt in three sizes: 1 oz., 1.7 oz. and 3.4 oz., costing $42, $52 and $68, respectively...
Marketing In Brief
Crest aids travelers: P&G will offer more than 25,000 free Crest Smile Packs to Avis car renters at 25 U.S. airport locations in response to new TSA travel regulations prohibiting liquid and gel items in carry-on luggage, firm announces. The promotional packs containing full-size Crest Pro-Health toothpaste, Crest Pro-Health rinse and Crest Glide Deep Clean dental floss will be placed on the seats of Avis "Preferred" renters' cars, while supplies last. "Many people are still trying to understand what they can or can't bring on planes or had to leave carry-on items like toothpaste and rinse with security. We wanted to help these people out," General Manager-North America Oral Care Diane Getz says...