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Fragrance Naturals, Efficacy Discussed By Fragrance Foundation Panel

This article was originally published in The Rose Sheet

Executive Summary

Despite growing consumer interest for natural ingredients, the effectiveness of fragrances and cosmetics is more critical to product development than whether or not a product contains naturals, a panel of fragrance industry execs agreed during the Fragrance Foundation's "Naturals in Fragrance" meeting in New York City June 8
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