Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Gillette sponsors MLB: Blades and razors marketer agrees to three-year sponsorship with Major League Baseball, extending its designation as an official sponsor of the sport through the 2008 championship season, Procter & Gamble division announces June 7. The deal gives Gillette "exclusive rights" in several brand categories, including blades and razors, antiperspirants/deodorants and men's skin care products, firm adds. As part of the agreement, Gillette will make "significant media commitments" to MLB rightsholders and to publications created by the league. Company also announces it will become the presenting sponsor of the annual MLB Father's Day prostate cancer awareness initiative...
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Gillette sponsors MLB: Blades and razors marketer agrees to three-year sponsorship with Major League Baseball, extending its designation as an official sponsor of the sport through the 2008 championship season, Procter & Gamble division announces June 7. The deal gives Gillette "exclusive rights" in several brand categories, including blades and razors, antiperspirants/deodorants and men's skin care products, firm adds. As part of the agreement, Gillette will make "significant media commitments" to MLB rightsholders and to publications created by the league. Company also announces it will become the presenting sponsor of the annual MLB Father's Day prostate cancer awareness initiative.... NIA 24: Clinical studies on "breakthrough" skin care line formulated with patented Pro-Niacine molecule was found to result in 90% reduction in hyperpigmentation, according to Niadyne Inc. Active ingredient in the line "penetrates the lower layers of the skin to stimulate the skin's natural repair processes to fix DNA damage" while helping skin heal itself, company notes. NIA 24 comprises Physical Cleansing Scrub ($35), Sun Damage Prevention 100% Mineral Sunscreen SPF 30 ($55) and Skin Strengthening Complex ($85). Collection will debut this summer in dermatologist offices and select medi-spas nationwide as well as on the company's Web site, www.NIA24.com.... Tosca Style: Energizing Therapy shampoo and Reviving Potion conditioner, launching now, use natural, organic ingredients to reduce dust and pollutant particles in hair and maintain curl, JPL International division says. Shampoo cleanses hair without the use of drying sulfates, while the conditioner detangles and tames frizz to leave hair smooth and silky, company claims. Neither product strips hair or fades color, firm notes. The shampoo comes in 5 oz. and 10 oz. sizes for $7.48 and $10.98, respectively, while Reviving Potion costs $9.98 for 5 oz. and $14.98 for 10 oz. Debuting in select salons and beauty suppliers, the products will be supported with advertising in salon trade publications, Tosca Style notes. The new products join Tosca's lineup of sulfate-free and sodium chloride-free shampoos, conditioners, styling and finishing products.... Cure for curlyheads: MopTop plans to expand its salon presence in the coming quarter with the introduction of a scalp scrub, zero-lather shampoo and deep conditioner, specialty marketer announces. Norman, Okla.-based firm, which launched last September, markets hair products "specially made for dry, frizzy, or unruly hair." With 35 products in the pipeline, MopTop expects to start rolling out new items within four months. Items will include the firm's first silicone-containing product, a firm-hold gel, as well as products designed for the biracial hair market, firm notes. MopTop also plans to enter the color category with products geared towards blondes, brunettes, redheads and people with gray hair. Company currently distributes to salons nationwide and via its online site, www.moptophair.com. Firm also produces the FuzzyDuck line of children's hair care.... |