Jergens Refreshes Portfolio With New Products, Reformulations
This article was originally published in The Rose Sheet
Executive Summary
Jergens is introducing a new moisturizer collection, reformulating three lotions and repackaging its entire lineup as part of a brand transformation initiative, the Kao Brands division announces
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Marketing In Brief
Jergens: Kao Brands division will extend natural glow self tanning skin care collection to include FACE Daily Moisturizer, "a lightweight, oil-free moisturizer that delivers the optimum amount of naturally glowing color to even out skin tone and gradually gives faces a subtle, luminous glow," firm announces. "Specially developed for delicate facial skin, Jergens natural glow FACE Daily Moisturizer hydrates complexions without clogging pores; its gently balanced formula allows wearers to slowly develop a sun-kissed glow without ever having to worry about streaks or blotches," company claims. Product is formulated with DHA and erythrulose and will come in Fair, Medium and Medium/Tan shades. FACE Daily Moisturizer will launch in mass market doors in March, retailing for $5.99 in a 2.5 oz. tube. Natural Glow Daily Moisturizer for body hit shelves in March 2005 (1"The Rose Sheet" Dec. 20, 2004, Marketing in Brief)...
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