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Charles Worthington Growth Initiatives Planned Under New Owner

This article was originally published in The Rose Sheet

Executive Summary

Charles Worthington London hair care in North America will receive significant promotional support next year as part of a planned growth strategy under new owner Beautology, the company said

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Hair Care In Brief

Charles Worthington: Big Waves is a "revolutionary" hair-care collection designed to tame curly, wavy and textured hair, according to Charles Worthington London. Formulated to fight frizz, flyaways and flatness, Big Waves includes shampoo that "gently cleanses while enhancing natural waves and shine" and combating heat-styling damage and frizz-inducing humidity, firm says. Conditioner removes tangles, replenishes moisture and fights frizz. Definition Crème increases hair's resistant to damage, de-frizzes and adds shine to hair, while Enhance Spray creates "lasting definition and a radiant finish," according to the company. Retailing for $5.99 apiece, products are available in Walgreens, Rite-Aid, Longs Drugs, Brooks/Eckerd, Duane Reade, Ulta and other drug and grocery stores nationwide. North American rights to Charles Worthington London were purchased by U.S.-based Beautology in 2006 (1"The Rose Sheet" June 12, 2006, p. 4)...

Hair Care In Brief

Charles Worthington: Big Waves is a "revolutionary" hair-care collection designed to tame curly, wavy and textured hair, according to Charles Worthington London. Formulated to fight frizz, flyaways and flatness, Big Waves includes shampoo that "gently cleanses while enhancing natural waves and shine" and combating heat-styling damage and frizz-inducing humidity, firm says. Conditioner removes tangles, replenishes moisture and fights frizz. Definition Crème increases hair's resistant to damage, de-frizzes and adds shine to hair, while Enhance Spray creates "lasting definition and a radiant finish," according to the company. Retailing for $5.99 apiece, products are available in Walgreens, Rite-Aid, Longs Drugs, Brooks/Eckerd, Duane Reade, Ulta and other drug and grocery stores nationwide. North American rights to Charles Worthington London were purchased by U.S.-based Beautology in 2006 (1"The Rose Sheet" June 12, 2006, p. 4)...

Charles Worthington Seeks Good Results From Hair Care Relaunch

Charles Worthington will focus on aggressively expanding distribution following the January relaunch of the Results mass market hair care brand, U.S. President and General Manager Stuart Straus said at an event in New York City Nov. 9 unveiling the collection's new products and packaging

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