Scrip is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Michael Kors: Eau De Toilette is a lighter version of the designer's original namesake scent, created by softening the concentration of "rich, creamy florals," sensual woods and exotic incense in the signature juice, according to Estee Lauder. Positioned as "chic" and "seductive," Michael Kors Eau de Toilette will be housed in a redesigned bottle. "Whereas the original bottle featured a single distinctive 'M' to highlight Michael's 'signature,' the eau de toilette bottle features a chic linear pattern of miniature 'M's,'" the firm adds. The fragrance will debut in specialty and select fine department stores in September. A 1.7 oz bottle of the scent will retail for $55. The original Michael Kors fragrance debuted in 2000...
Advertisement

Related Content

Advertisement
UsernamePublicRestriction

Register

RS013985

Ask The Analyst

Please Note: Click here for more information on the Ask the Analyst service.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel