Hair Dye Usage Not Likely To Increase Cancer Risk – JAMA Article
This article was originally published in The Rose Sheet
Executive Summary
Existing evidence does not prove hair dye use leads to a marked increase in cancer risk, but further studies are needed to evaluate the risk of hematopoietic cancer and exposure to the products in occupational settings, Bahi Takkouche, MD/PhD, University of Santiago de Compostela, et al. write in the May issue of the Journal of the American Medical Association
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says