Scrip is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


NAD tooth whitening

This article was originally published in The Rose Sheet

Executive Summary

Discus Dental Impressions will modify an advertising claim for its Zoom! Take-Home Tooth Whitening System to more accurately reflect the comparative speed of whitening between the system and competing take-home whitening products, CBBB's National Advertising Division reports Sept. 19. Currently, ads claim that Zoom! "delivers dramatic results in only three nights versus the three weeks recommended for over-the-counter take-home systems." Discus Dental was able to substantiate other claims, including that the product features a "breakthrough chemistry." The accuracy of claims was challenged by Den-Mat, which markets Rembrandt Plus whitening products...



Ask The Analyst

Please Note: Click here for more information on the Ask the Analyst service.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts