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Freeman Cosmetics sale

This article was originally published in The Rose Sheet

Executive Summary

Freeman Cosmetics skin and hair care brand reacquired by the Freeman family after five years under different ownership, pH Beauty President Mark Freeman says. PH Beauty plans to create a new identity for the brand, increase its distribution to 30,000-40,000 mass market doors, improve inventory and expand the range with new products, Freeman notes. The Freeman family sold the brand to Dial in 1998, but weak sales led to Dial's sale of the range to Hathi Group in 2001 (1"The Rose Sheet" Sept. 10, 2001, p. 6). The Freeman family now sells mass market brands Totally Juicy, Totally Nutty and Binge under pH Beauty...

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