Natural Products Expo East In Brief
This article was originally published in The Rose Sheet
Executive Summary
Spa Comforts: Firm aims for mass appeal with new body products, which feature lower price points than the company's existing Dream Time Inc. products. Launched during Natural Products Expo East tradeshow in Washington, D.C. Sept. 4-7, collection retails from $8.99-$24.99. Spa Comforts features body lotion, body scrub, body & linen mist and bath salts in Luscious Lavender and Sassy Citrus scents. Line is rolling out now in spas and natural products stores, and Santa Cruz, Calif. firm says it anticipates reaching several thousand doors by 2004...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says